Web Survey Bibliography
A long-standing concern with self-interviewing methods is that respondents may lack the motivation to spend effort in completing the survey, which can lead to satisficing and compromised data quality. Recently researchers have started to explore the use of interactive feedback in computer-assisted self-interviewing (CASI) whereby respondents are prompted if satisficing behaviors are detected (e.g., respondents receive messages saying they are going too fast when their response time is quicker than a certain threshold). In particular, a small number of studies, mostly using online panels, have shown that such interactive feedback can effectively reduce targeted undesirable behaviors in Web surveys without a substantial increase in break-offs. While these findings are promising, it is not clear if the same success would be observed with other survey populations who may not be as motivated to complete surveys as panel respondents. Even more importantly, little is known as to whether this type of interactive feedback in self-administered surveys could affect perceived privacy and thus, introduce social desirability bias in answers to sensitive questions. We will report findings from a CASI survey of mental health risk and resilience among Soldiers new to the U.S. Army. Response speed prompts were implemented in response to concerns about satisficing behavior. The speed prompts were introduced approximately one quarter of the way through the study. Since the monthly samples are independent and representative, a natural pre/post comparison is possible. Survey data will be compared before and after the implementation to evaluate whether these prompts can effectively influence response time and improve response quality (based on indicators such as item nonresponse, straightlining, and acquiescence). We will also assess if the use of prompts could backfire – i.e., producing more break-offs and fewer reports of socially undesirable answers, given the survey is voluntary and contains many sensitive questions (e.g., suicidal ideation).
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Web survey bibliography - Zhang, C. (16)
- Reducing speeding in web surveys by providing immediate feedback; 2017; Conrad, F.; Tourangeau, R.; Couper, M. P.; Zhang, C.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Comparisons of Online Recruitment Strategies for Convenience Samples: Craigslist, Google AdWords, Facebook...; 2016; Antoun, C., Zhang, C., Conrad, F. G., Schober, M. F.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.
- Speeding in Web Surveys: The tendency to answer very fast and its association with straightlining; 2013; Conrad, F. G.; Zhang, Che.
- Satisficing in Web Surveys: Implications for Data Quality and Strategies for Reduction; 2013; Zhang, Che.
- Speeding and Non-Differentiation in Web Surveys: Evidence of Correlation and Strategies for Reduction...; 2013; Zhang, Che.
- Evaluating Interactive Feedback in Computer-Assisted Self-Interviewing (CASI); 2013; Hudson, M. L., Hupp, A., Zhang, C., Schroeder, H. M.
- Database Lookup in Web Surveys; 2012; Couper, M. P., Zhang, C., Conrad, F. G., Tourangeau, R.
- Designing Interactive Interventions in Web Surveys: Humanness, Social Presence and Data Quality; 2012; Zhang, Che.
- Impact on Data Quality of Making Incentives Salient in Web Survey Invitations.; 2011; Zhang, Che.
- Professional Web Respondents and Data Quality; 2010; Conrad, F. G., Tourangeau, R., Couper, M. P., Zhang, C.
- Differences Between Internet and Non-Internet Households on Survey Items: Do These Differences Disappear...; 2009; Zhang, C., Callegaro, M., Thomas, M.
- Do we hear different voices?: Investigating the differences between internet and non-internet users...; 2009; Zhang, C., Callegaro, M., Thomas, M., DiSogra, C.
- More than the digital divide?: Investigating the differences between Internet and non-Internet users; 2008; Zhang, C., Callegaro, M., Thomas, M.